1-2: Human-Focused Design vs Function-Focused Design
Ein kostenloses Video-Tutorial von Yu-kai Chou
International Keynote Speaker & Author in Gamification
2 Kurse
25.226 Teilnehmer:innen
Lektionsbeschreibung
In this lecture students will learn about the differences between Human-Focused Design and Function-Focused Design. This will include why so many projects fail (they focus on function/efficiency as opposed to human motivation).
After the lecture, students will be able to identify early signs of a failing project and be much more sophisticated in designing successful products, campaigns, and experiences.
Steige mit dem kompletten Kurs tiefer ins Thema ein
Gamification & Behavioral Design: The Octalysis Framework
Gamification and Engagement Design beyond Beyond Points, Badges, and Leaderboards
02:47:54 On-Demand-Video • Aktualisiert am Februar 2019
Understand how the brain works
How to trigger motivations
Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships etc)
Be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation.